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We all think we know the story of the Holocaust, but many of the Nazis’ worst atrocities remain untold. Ketchum and International Holocaust Remembrance Alliance (IHRA) set out to enlighten an entire nation about little-known events that took place during World War II’s darkest days.

Built on emotive storytelling and forensic media relations, our campaign in Serbia overcame entrenched societal antipathy to educate and unite opinion- leaders, politicians and citizens. It enabled Serbs to begin reclaiming an important chapter in their history, and created a framework for ongoing commemoration of lives lost and communities destroyed that’s more relevant
now than ever.