One London Newsletter: October 2020
What’s the first thing that springs to mind when you think of October? Pumpkin spice lattes, maybe. Or else snuggly knits, bright (but bracing) weekend walks, perhaps even an ill-advised Halloween costume that may now need to wait until 2021 to make an appearance…
Either way, I’d really like to draw your attention to the fact that October is Black History Month. In rather an understatement, 2020 has been quite the year for shining a light on the contribution black and ethnic minority individuals make, both inside and outside the agency, in the world of comms and far, far beyond. At the same time, it has also shone a light on the struggles many of us still face across these spheres. So to kick off this edition of the Ketchum London Newsletter, I’d like to raise a virtual glass to everyone who makes our incredible team what it is today, the varied experiences and personal histories that both set us apart and bring us together, and to the ongoing efforts to ensure that we are helping to shape a more equitable future through the work we do and what we stand for.
– Chelsea King, Account Manager
This month’s special newsletter dedicated to Black History Month was curated and edited by Paige Caldeira, Sofiat Kolawole, Chelsea King and Nahla Idris
Samsung have partnered with MUA and illusionist RJ Tulloch to create bold new makeup looks inspired by the colours of the new Samsung Galaxy S20 FE.
To help Samsung connect with its target audience of Gen-Z females in an exciting and unexpected way, we have been working on a unique collaboration with makeup artist extraordinaire RJ Tulloch.
To bring to life the playful and bold attributes of the new Galaxy S20 FE, RJ created a series of stand-out looks and illusions, inspired by the devices six vibrant colour palettes.
Braun: Say It With A Shave
To celebrate the launch of its new shaving portfolio, Braun partnered with Rankin to create a virtual photography gallery.
In a true One London effort, we have been working hard to launch Braun’s new shaving portfolio – Series 5, Series 6 and Series 7. To bring this to life, Braun partnered with world-renowned portrait photographer Rankin to capture the personalities behind the grooming styles of modern men and showcase the versatility of styling through a virtual gallery inspired by the Bauhaus roots of the brand.
To launch, the team hosted a live global launch event with over 30 media across Europe, where guests were taken through the virtual photography exhibition showcasing Rankin’s work, followed by a live Q&A with the man himself. The talent photographed by Rankin includes Tudor Laurini, David Jakobs, Cle Hunnigan, Fred Sirieix and Jesus Gavilan.
Find out more
Random Statistic of The Month:
Black Pound Day, a new monthly tradition established in July this year by musician and ex So Solid Crew member Lydia Amoah (AKA Swiss), aims to encourage people to support and buy from Black-owned companies (both local to them and online). Currently, Black, Asian and ethnic minority communities represent a collective spending power of £300 billion a year in the UK and Black businesses generate £10 billion for the UK economy.