September 28, 2020

Brand Reckoning 2020 Study

The coronavirus pandemic has radically
altered the UK’s priorities. At the same time,
a global upheaval on matters of race and justice
challenges our perception of what really matters.
While it’s not surprising that these
developments would affect the psyche of the UK
consumer, our brand reckoning study reveals
changes that are profound.

Ketchum Analytics conducted a
nationally representative survey
of 1,000 people aged 18+ in the UK.
The study’s overall margin of error is
±1.57 percentage points at the 95%
confidence level.

Download full study below.